Tidal is hiring Jeff Toig the former Chief Business Officer of Soundcloud. Toig is reportedly planning to use exclusive tracks, meeting artists, and secret shows to try to get Spotify users to switch to Tidal.
Toig said of the company, "The company just launched six, seven months ago and it's already grown to over a million subscribers. When you see a business like this gaining that kind of momentum, you start to think there's something quite interesting happening."
smh, another day another CEO who isn't Jay Z's cousin.