“It’s the biggest release we’ve ever had — this is going to break all the records for us,” Target Chief Executive Brian Cornell told reporters at a briefing on Thanksgiving evening at a store in Jersey City. It’s worth noting Target has also sold exclusive versions of Taylor Swift CDs in the past that sold okay.
-Target said it did all it could to leverage the unprecedented interest in '25' by posting 7 videos of her songs. It cannot yet disclose how many copies it has sold. Rumor has it they have sold over 1M albums at Target.
how much did Adele's team get out of it?