Target CEO on Adele's '25' Release: "this is going to break all the records for us"




“It’s the biggest release we’ve ever had — this is going to break all the records for us,” Target Chief Executive Brian Cornell told reporters at a briefing on Thanksgiving evening at a store in Jersey City. It’s worth noting Target has also sold exclusive versions of Taylor Swift CDs in the past that sold okay.

-Target said it did all it could to leverage the unprecedented interest in '25' by posting 7 videos of her songs. It cannot yet disclose how many copies it has sold. Rumor has it they have sold over 1M albums at Target.


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how much did Adele's team get out of it?