BFI announced that Hiddles will become the first official BFI ambassador. His new role as the BFI ambassador will help encourage BFI's work in building up the new generation of talent and film lovers in the UK, as well as being an advocate for British film industry.
Hiddleston accomplished a lot both under and over the radar with his career, starring in Hollywood blockbusters such as Thor, The Avengers, War Horse, Midnight in Paris while also starring in British films that held more of an artistic POV compared to Hollywood productions, working with British filmmakers like Joanna Hogg in Archipelago, Terence Davies in The Deep Blue Sea and Ben Wheatley, where his upcoming film High-Rise will be premiering at the BFI London Film Festival on Friday 9 October.
He's been humble as ever when stating his opinion on his newly gained status:
“Film is an art form – one of the most powerful, accessible, democratic and transformative in our society. It allows us to see the world around us, and the lives of others. It plays a vital role in establishing our national identity and gives us confidence as a nation. The BFI looks after the most significant collection of film and television in the world. It should be treasured and protected, in the same way we treasure and protect all our great cultural collections, from art and music, to libraries and museums. The BFI’s mission is to ensure that our film culture is kept alive, and to inspire the next generation of film talent. It’s the reason the BFI exists and why I am committed to being a BFI Ambassador.”
Amanda Nevill, BFI CEO said:
“Tom is a hugely admired and influential actor who understands the full breadth of film culture. He moves fluidly from starring in the world’s most successful blockbusters to remaining engaged with – and loyal to – emerging British filmmakers where he is admiringly bold and risk-taking in his choices. This potent combination demonstrates Tom’s innate understanding that greatness in film rests upon deep cultural foundations – something that Britain is exporting to the world. Tom will be an enormous boost to the BFI and I want to thank him for taking on this extremely important role on behalf of British film.”
this non problematic prince now 2015 can wish tbh