"These days, he's a suburban dad," McDonald's said in a statement. "Previously, the Hamburglar had been living a quiet life [i.e. growing up, raising a family in the suburbs, evolving his look] until the release of McDonald's new premium limited time offer, the Sirloin Third Pound Burgers, which lured him back into the public eye. His urge to resurface was unstoppable."
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi— McDonald's (@McDonalds) May 6, 2015
It's super obvious that Superman is Clark Kent, but it's even more obvious that The Hamburglar is Macklemore. pic.twitter.com/Vi23so5mLF— Joseph Scrimshaw (@JosephScrimshaw) May 6, 2015
Source 1, 2, 3