McDonald's gives the Hamburglar a "trendy" makeover

"These days, he's a suburban dad," McDonald's said in a statement. "Previously, the Hamburglar had been living a quiet life [i.e. growing up, raising a family in the suburbs, evolving his look] until the release of McDonald's new premium limited time offer, the Sirloin Third Pound Burgers, which lured him back into the public eye. His urge to resurface was unstoppable."

Source 1, 2, 3