obiwancannolis (obiwancannolis) wrote in ohnotheydidnt,

'Star Wars' rollout plan

Disney CEO Bob Iger talked about Star Wars at a press conference today.

  • 'The Force Awakens' merchandise will hit stores nationwide on September 4th at 12:01 AM at an event called "Force Friday". Merchandise will include light sabers, action figures, leogs, etc.

  • Disney Infinity 3.0 will feature Star Wars characters including Darth Vader, Princess Leia, Han Solo, Obi-Wan Kenobi and more.

  • Star Wars: Battlefront due in November

  • Disney is coming up with plans for more Star Wars related attractions at their various theme parks.

  • Iger boasted that the second teaser trailer released online garnered 80 million views in the first 24 hours and "hundreds of millions since. Quite amazing."

  • Research firm Amobee Brand Intelligence said Tuesday that there was 197 percent more digital consumption around the franchise on May 4 — "Star Wars Day" (May the Fourth be with you) — then there was for Avengers: Age of Ultron the day it opened, May 1.

  • "Star Wars is part of the national cultural identity in a way where online interest far exceeds other popular movie franchises," Amobee concluded.

Tags: star wars

Recent Posts from This Community

  • Post a new comment


    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 


Recent Posts from This Community