-Posted on Reddit Monday night by user GhosX9, picked up by the Consumerist.
-By Tuesday afternoon, social media had gotten ahold of it using #NotBuyingIt hashtag.
In a statement to BuzzFeed News, Bud Light vice president Alexander Lambrecht said that the message, one of 140 to appear on the bottles, “missed the mark, and we regret it.”The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior."
Good Grief, I just....