Which is why the following (since-deleted) tweet was an incredibly stupid idea:
The reaction was obvious, predictable-by-anyone-remotely-socially-a
@Clorox you guys couldn't possibly think that tweet would be a good idea.— electric areola (@QueenTalibah) April 8, 2015
Lmao why did Clorox do this. Their product has inelastic demand. It's bleach— W.E.B.B.I.E DuBois (@fivefifths) April 9, 2015
Really @Clorox ? A bleach reference when they introduce emojis of color?— Gina Harris (@sultryglebe) April 9, 2015
.@Clorox social media meeting: "Hey, they added emojis with darker skin color!" "OK, COOL. Tweet a bleaching joke. Make it funny."— JSK (@jazzmen_k) April 9, 2015
Clorox's subsequent apology:
Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the 🚽🛁🍷emojis that could use a clean up.— Clorox (@Clorox) April 9, 2015
Because I'm not about to post such blatant wank without offering a full scope of facts, I would point out that Yum! Foods/Taco Bell and a few other companies have been using social media to lobby for the addition of emojis relevant to their brand (in Taco Bell's case, it appears they are succeeding: the taco has allegedly been put in queue for consideration by Unicode Consortium, an NPO that regulates emojis and other computer text).
So, there is an argument for Clorox simply being incredibly stupid (maybe too many hours spent "testing fragrances" for their new products?), rather than this being deliberate racism. On the other hand, they have something of a history of "unintentionally" offensive ad campaigns, to the point where you somewhat have to wonder exactly how these ideas make it past the conceptualization stage without someone saying something? Of course, a single stupid tweet is much easier mistake to make than a full ad campaign, but, still really???
Sources: money.cnn.com 1 2
Clorox's Twitter Page
Clorox's Twitter Mentions
TBH, if there's an eye emoji and a brain emoji, a bleach emoji could have its uses. Still a terrible week to pitch this idea, though.