Tidal addresses the backlash

-They don't even talk about the price because Billboard was too wimpy to ask about it.
-You should look at yesterday's meeting as the opposite of music's 1% getting together to get richer, because they're "stepping out on a limb and doing this."
-The 540,000 figure of subscribers they shared are come from the holding company Aspiro (what Tidal used to be).
-Everybody supposedly contributed to the artist manifesto that Alicia Keys read where she quoted Nietzsche. They "wanted it to be really significant and explain what Tidal is."

more mumbo jumbo at source