Forget what you know about disability, reality tv show judges and jazz singers, Channel 4 introduces Viktoria Modesta, the world’s first #bionic #artpop artist. Be sure to watch the world's first amputee pop artist as she drags her prosthetic metal spike leg on a glass floor at the end of her "Prototype" music video.
"“Channel 4 was born to be different: to offer alternative perspectives and to take creative risks, especially with new talent. In a world of homogenized pop, Viktoria is those values in a nutshell. We are honoured to help her develop her career and change attitudes to disability in the process.” Dan Brooke, Chief Marketing & Communications Officer, Channel 4.
“Like Viktoria Modesta herself this project is inspiring, unique and very hot. Pop stars these days are painfully dull and manufactured. She is the perfect partner for Born Risky and Channel 4 as she embodies our governmental remit of championing alternative voices and establishing new talent. We wanted to build on the legacy of the Paralympics work so we asked ourselves “Why are there no disabled pop artists?” Then Viktoria marched into our lives. She’s the real deal. She just needed someone to take a risk on her…” Chris Bovill and John Allison, Heads of 4Creative."
-- Looks like the intern speech writers at the now defunct Haus of Gaga have found a new job. Praise Rihallah.
Channel 4 will also be forking out £200,000 (~USD314,340) on an advertising spot during the X Factor final for her.
Dear ONTD, are you an amputee?