Behind the Box Office: What Influences the Films We See

Last year, 68% of Americans and Canadians—a jaw-dropping 228.7 million people—went to the movies. And 11% of them go at least once per month. How do they decide what to see?

  • From Trailers on Youtube

  • From asking the 5 Ws

  • (including things like 'Why is this movie called _____?')

source (has a few more graphs)

The tag is kind of the closest thing to nitpicky moviegoer stats.