The Queen of pumpkin spice and cats has really outdone herself. To inflate the "1989" hype further, Swift has teamed up with American Express to deliver a technological experience called the "American Express Unstaged Taylor Swift Blank Space Experience." Based on the Blank Space video, the fans get in on the action (and more). According to the Regina George of Pop, the app “is really fun because we have hidden items in the rooms for fans to find, look at and test their ability to find other items.”
The app includes the Blank Space music video, dates for the upcoming tour, behind-the-scenes footage, and a bunch of other goodies I'm sure her legion will enjoy. Developed by RadicalMedia, the app is free in the iTunes App store. Step into the world of Blank Space, if you so dare.
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she's definitely a savvy one...