Rapper Flavor Flav's search for love helped VH1 break ratings records Sunday, when Flavor of Love 2 wooed 7.5 million total viewers to its season finale, marking the network's highest-rated telecast ever.
The 90-minute Season 2 finale, which aired at 10 p.m. Sunday, also was the No. 1 cable telecast for the night and the top nonsports telecast in all of basic cable for the entire year, according to Nielsen Media Research data.
In the key demo of adults 18-49, the episode averaged a 4.6 rating, topping all other cable programs for the night. Among black adults 18-49, the show earned an 18 rating/34 share.
VH1 added that Flavor of Love 2--which has broken several VH1 ratings records throughout its run, including becoming the most-watched series premiere in the network's history with 3.3 million total viewers Aug. 6--also is a hit on the channel's digital platforms, including broadband channel VSPOT. Flavor of Love streams on VSPOT hit a new one-day/single-show high Monday with 1.1 million streams.
VH1 also said Tuesday that Seasons 1 and 2 of the show are now available for purchase and download exclusively on the iTunes Music Store for $1.99 per episode, marking a first for VH1's series. Also now available are episodes of other VH1 series including Hogan Knows Best, Breaking Bonaduce, and Strange Love.