The “Avengers 2” trailer was supposed to save “Marvel’s Agents of S.H.I.E.L.D.” Oops.
It seemed like a foolproof plan: The Avengers were going to come to the rescue, just when Marvel’s Agents of S.H.I.E.L.D. needed them most.
This past Tuesday night, as the ABC superhero drama—the first TV spinoff from the Marvel Universe—hit its lowest US ratings ever (with just 4.36 million tuning in), Marvel announced that the highly-anticipated trailer for Avengers: Age of Ultron would premiere during next week’s episode. The fan frenzy started immediately, and Marvel and ABC reasonably assumed that the chance to see the first footage of what is expected to be next summer’s biggest blockbuster would bring back some of the nearly 8 million viewers who have abandoned Agents of S.H.I.E.L.D. since it first premiered last fall.
Instead, Marvel was thwarted, not by Hydra (the usual troublemaker in the Marvel universe), but by whomever leaked the trailer online.
The "Avengers 2" trailer, officially known as "Avengers: Age of Ultron" was released on Wednesday. And although it approximated just two minutes in length, it's already got the comic community buzzing and has garnered an impressive ten million views.
Who knew anything could top the viral nature of Nicki Minaj's "Anaconda" video. Turns out, all we needed was a few superheroes.
The trailer, which unites the likes of Captain America, Thor, Iron Man and Hulk among many, will also feature new (well, new to those not familiar with their comic book counterpart) superheroes, as Marvel is setting up a Phase 3 that will likely include some much beloved but up to this point severely overlooked characters.
Firmly planted on YouTube's homepage, the "Avengers 2" trailer has currently received 10.2 million views. By the time you're reading this, it's quite possible that figure will double.
Read more at Quartz and Examiner (YouTube source here)