Luxy is the new dating app for smartphones that is being billed as "Tinder, minus the riffraff," as it looks to become the matchmaker for rich people.
According to the CEO of Luxy, with the jump in popularity of high-speed online dating, the app filters out the low-income prospects of each neighborhood so that its users will only mingle with rich people just like themselves.
The identity of the CEO of Luxy remains hidden, as he is only identified by a spokesman for Luxy as Tim T.
Darren Shuster, the spokesman for Luxy, said that they decided to keep the CEO's identity hidden because of the expected criticisms that the app will generate.
"If you show up in a 20-year-old VW Bug, and request to meet at McDonald's, you won't last very long on Luxy," said Shuster. "Look, these members drive the best cars, hang out at the fanciest hotels, live in the biggest houses, wear the best clothes. It doesn't take long to weed out those who belong on a different kind of dating site."
According to Luxy, people that are currently on the app are CEOs, doctors, professional athletes, investors, lawyers, entrepreneurs, fitness models, beauty queens and Hollywood celebrities.
Luxy decides the perfect match for its users by first asking the products that the users consume. Users first send in their five favorite luxury brands, and then the app matches the user to other users that have similar favorite luxury brands.
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