Last year, Cheerios had to close commenting on their Facebook page. Why? Because they ran a super sweet ad featuring an interracial husband and wife and their cute biracial daughter. Guess what, folks, we're not in a post-racial America.
General Mills and Cheerios prove they don't give a fuck and produced a video where a pair of dads share the story of how they met each other and their daughter.
This is not dissimilar to Honey Maid's "This Is Wholesome" campaign," which ran a series of ads on TV featuring a wide array of different families, including a boy with two dads, interracial families, and a punk rock mom and dad. They also included in depth explorations of the real families on their official youtube page:
As you might expect, that ad campaign also garnered quite a lot of controversy. People were mad because god forbid different types of families have visibility. A cursory Google search proves that the reactions to this current Cheerios campaign are mostly positive, but I wouldn't be surprised to see some conservative think pieces and calls to action for a boycott of General Mills.
Source, via Refinery 29