Summer's over, but now we have to stay buff for ... Halloween season? That's the mood Subway hoped to capitalize on in a new ad, in which a woman asserts she has to eat healthy to fit into her sexy Halloween costumes.
Eating healthy is something everyone should do year round, but an ad playing on women's concern for their weight, coupled with an overabundance of very adult costumes (for a night that's traditionally about children) is causing controversy.
A man does appear in the ad, but he never moves from his seat and eventually is shown in a Viking costume for laughs. That's not quite the same as the woman, who cycles through several iterations of titillating costumes.
Not everyone thinks there's a lot of meat on this controversy sandwich, though.
"You don't have to read so into it," noted TODAY's Carson Daly on Friday.
Agreed TODAY's Matt Lauer, "I do think you need to at least look for the humor in it."
A Subway spokesperson told TODAY, "We understand that some people may not have picked up on the intended humor in our Halloween commercial. Our objective was certainly not to offend anyone."