Ugly Betty gets a full season
First comedy of the new season to get nod of confidence from network.
ABC thinks Ugly Betty looks just fine.
The Salma Hayek-produced comedy, which is based on a Colombian telenovela, has been picked up for a full season by the net. Betty has averaged 15.3 million viewers a week.
Ugly Betty has improved the time period for ABC by almost 100 percent in total viewers over the same period last year--from 7.8 million to 15.3 million. Combined with Grey's Anatomy, the show has helped ABC take on the CBS Thursday-night ratings block of Survivor and CSI.
Ugly Betty is based on Yo Soy Betty La Fea, a Colombian telenovela that has been translated into 30 languages. Betty stars America Ferrera as Betty Suarez, a perky young woman who goes to work at fashion magazine Mode. Once there, she deals with prissy models, cutthroat coworkers, and her hapless boss.
"In just two weeks, Ugly Betty has given us an impressive foothold leading into the Grey's Anatomy hour on Thursday night," said ABC president Stephen McPherson. "The show has proven to be competitive in a very strong time period, and we're thrilled with Ugly Betty's performance."
Ugly Betty is the third new season show to get picked up. Last week, NBC picked up sci-fi drama Heroes for a full season, and yesterday CBS gave the full-season go-ahead to nuclear drama Jericho.