ellinorianne (ellinorianne) wrote in ohnotheydidnt,
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ellinorianne
ohnotheydidnt

Chinese model first to crack Western market




Chinese supermodel Du Juan is set to become the first Asian catwalk queen to take the Western world by storm.

Her pouting features and willowy figure have helped the stunning 20-year-old reach stardom with incredible speed.

Du Juan is the first Asian model to adorn the cover of the French edition of fashion magazine Vogue.

Photo shoots for American 'glossies' Allure and W propelled her into the Western spotlight earlier this year.

She became hot property among the designers and graced the catwalks for Chanel, Valentino, Givenchy, Jean Paul Gaultier and Oscar de la Renta.

Her success comes down to her ability to bridge the gap between the Western and Chinese markets, according to fashion experts.

As Chinese spending power grows, fashion houses and magazines editors have been forced to confront the task of appealing to two completely different tastes.

And in Du Juan, they believe they have found the solution.

Angelica Cheung, editor of Chinese Vogue, told The Independent: "At Vogue I meet this every day and it's normally a question of either/or.

"Western photographers look for character but with the Chinese it's different. The Chinese consider Du Juan pretty - not stunning, pretty."

Joanne Ooi, creative director of upmarket Hong Kong fashion label Shanghai Tang, was one of the first to spot Du Juan's potential.

"She's unspoiled, modest, thoroughly professional, never a complaint," she said.

"She's classically beautiful, but very sensual as well. I chose her because her beauty is unique but also universally appealing."

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