Lionsgate will also hold blood drives in conjuction with the movie's opening on October 27th.
Tim Palen, marketing executive at Lionsgate, said:
"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious."
that kinda skeeves me out, im a little disturbed by this for some reason.