Heroes gets full season pickup
Superhero drama is first of the freshman shows to earn award; NBC sued by garbage-disposal maker for scene in pilot.
NBC's new superhero drama Heroes has been given a full-season pickup from the network.
In week one, Heroes won the time period in adults 18-49 and came in second in overall viewers. Week two saw ratings hold steady for the story of ordinary people who discover they possess superpowers.
"Heroes has delivered exceptional ratings since its premiere, and we're even more impressed with the quality of the upcoming episodes," said NBC TV president Kevin Reilly. "The best is yet to come over the course of a full season with this newest drama sensation."
NBC has received a lot of positive feedback from critics this season, but not so much from TV viewers. Studio 60 on the Sunset Strip premiered underwhelmingly, Friday Night Lights struck out, and production on Kidnapped will stop once the show's 13-episode commitment is finished.
One gray cloud for Heroes: Appliance maker Emerson Electrics is suing NBC for using its product without authorization in a scene from the show's pilot. The scene depicts teen cheerleader Hayden Panettiere (Claire Bennet) accidentally sticking her hand into the In-Sink-Erator, only to find the mangled appendage quickly repairing itself.
Emerson wants NBC to stop airing the scene in repeats and in syndication.