Cristiano Ronaldo promotes Japanese throat strengthener + launches underwear collection

Cristiano Ronaldo is on the advertising bandwagon once more.

Earlier in the week it was underwear on billboards, now it's throat strengtheners on TV.

What precisely said throat strengtheners do is still a matter for debate but CR7 seems delighted with them.

After the obligatory keepy-ups and ball juggling show Ronnie is shown posing with the bizarre product.

Others give it a good go but the Real Madrid keeps a watching brief laughing along the way.

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I am very proud to finally launch my new Rankin X Ronaldo for#CR7Underwear campaign! The second collection launches today- hope you love it as much as I do! Available now on check it out!