She has been nicknamed the 'momager' for masterminding her children's careers in the spotlight.
But even Kris Jenner appears alarmed by daughter Kim Kardashian's extreme vanity.
The 58-year-old called the 33-year-old reality star 'obsessed' for taking 1,200 selfies during the family's recent trip to Thailand.
In a deleted scene from Keeping Up With The Kardashians, Kris is seen confronting her daughter about her narcissism.
Kris is seen sorting through a jewellery box in a room adjacent to the swimming pool at their luxury resort.
Kim then waltzes in wearing a skimpy black bikini and black cover-up.
'Oooh, I have not done a selfie in this glam room,' she exclaims, without even greeting her mother.
'How many selfies are you going to do in one day?' asks Kris. 'You're like obsessed.'
'I need 1,200,' Kim says matter-of-factly, before leaning against a wall with her phone pointed towards her. 'This is a great background.'
'Do you want me to take a picture of you?' asks Kris.
But Kim ignores her and says: 'I feel like I need a different outfit though for this one,' as she takes off her black kaftan to reveal her bikini body.
'This is remarkable,' says Kris. 'How many times a day are you going to change?'
Kim continues to ignore her and pouts for the camera, while her mother looks on in amazement.
The mother-of-one was taking the selfies for a photo album she is compiling from the trip.
'We have like six cameras,' she told husband Kanye West on the phone earlier in the scene. 'It’s ridiculous. We look like crazy tourists.'
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Empress Kris, of all people, should know that true beauty must be appreciated. Maybe this time she should grasp some wisdom from Goddess Kimphrodite herself. But hope dies at last and I can't wait until she opens a business school for management.
ONTD, how often do you take a selfie? Let's turn this into a fresh summer selfie post! Feel the sun & ride the waves!!