One Direction worked really hard on their new fragrance "You & I"

The British boy band has announced they are coming out with their second fragrance, You & I, and decided to break the news in a pretty personal way. Forgoing the usual printed press release, Liam Payne recorded a short clip to introduce the group's new scent.

"Hey guys, so we've got some really really big news for you. We have a new fragrance coming out, it's coming out later this summer called You & I," Liam shares. "We've worked really hard on it. We tried to find a scent that we all like and we worked really hard on designing the packaging and the bottle as well. So, can't wait for you guys to see it—enjoy!"

The boy's first fragrance, One Moment, did phenomenally well. Before the pink bottle even hit the shelves it already had an insane waiting list. And in it's first week the debut scent earned more than $500,000.  No wonder the group is giving it another go—Clearly they know what success smells like.