Could it be the company she keeps? She’s getting chummy with experimental pop artiste Flume, and she’s taking Grimes collaborator and all-around supremely talented musician Majical Cloudz on tour with her. Hell, she’s even opening for Arcade Fire in the UK soon.
Lorde seems to think there’s some credence to our theory…at least in part. Here she is, speaking to the BBC:
“I wrote the last album about that world which was the suburb where I grew up and populated by my friends and people who were really familiar to me. Now I’m in a different place every day and I’m with new people every day and it’s a different vibe.”
Pure Heroine was an achievement for the young artist. Its suburban tales of privilege and youth were fully-formed and surprisingly poignant, and its shimmering, hospital-tile clean musical backdrop still sounds like le dernier cri of pop. We trust in the Lorde to deliver for LP2, and you should too.