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OPI & Coca-Cola To Release New Nail Polish Line For Summer 2014


OPI has just announced it’s teaming up with Coca-Cola to launch a limited edition set of nail lacquers for summer 2014.

Some of The Coca-Cola Company’s best known brands will be the inspiration behind the new nail colors and include Coca-Cola, Diet Coke, Cherry Coke, Vanilla Coke, Sprite, Fanta, and Coke Zero.

OPI’s new Coca-Cola line of nail polishes will be available internationally in June 2014.

Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President said in a statement, “These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”

Added Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company, “We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience. Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”

The company hasn’t released full details on the collection yet, so stay tuned to News for Shoppers for updates when they’re revealed.

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Tags: beauty / makeup, food / food industry
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