Last Sunday night, the 44-year-old ended his acceptance speech for Best Actor with the same phrase — and today? He's launching a line of T-shirts for his Just Keep Livin' charity clothing line.
McConaughey named the outdoor-inspired clothing line after the Just Keep Livin' Foundation he launched in 2008, which implements after-school fitness and wellness programs in inner city high schools. Ten cents of every dollar from the JKL brand benefits the foundation.
"This is my first adventure into the fashion world … I'm enjoying it so far," he told WWD last year. "I like working on the details, the design, the marketing. And I think the JKL philosophy is what makes it unique."
So far, the new tees are only available from Dillard's clothing in-store or via phone.
You can visit the Just Keep Livin' Foundation here!