IN AN UNPRECEDENTED DECISION, CHER LLOYD ASKS FANS TO PREMIERE MUSIC FROM HER NEW ALBUM SORRY I’M LATE
IN CONJUNCTION WITH MTV “PIECES OF CHER” TO BE REVEALED THROUGH EXCLUSIVE TRACKS, BEHIND-THE-SCENES VIDEOS AND NEVER-BEFORE-SEEN ARTWORK
FULL ALBUM TO BE RELEASED ON MAY 27TH
NEW SINGLE “SIRENS” PREMIERES ON SIRIUS MARCH 14TH
March 05, 2014— New York, NY — Multi-platinum, British singer/songwriter, Cher Lloyd is empowering her fans—the “Brats”—by allowing them premiere music from her new album, Sorry I’m Late, May 27th on Epic Records. Lloyd has made the unprecedented decision to put the music in their hands first. This monumental move marks the first time in history that an artist has engaged her fan base to showcase new music before anybody else.
Here’s how the revolutionary campaign shakes down. In conjunction with MTV, one lucky “Brat”, as chosen by the star, will get the opportunity to unveil a new song and a piece of Lloyd’s album artwork via his or her social networks. Shortly after, the particular track goes live on MTV.com, and fans may submit their own videos for it as part of a week-long contest. The winning video will then be showcased on her official very MTV.com artist page. In addition, each winner will be awarded the opportunity to attend an exclusive, live MTV performance by Lloyd on album release day.
Moreover, her next single “Sirens” makes its debut at satellite radio on March 14. Sirius HITS 1 will debut the song over the course of a 24-hour takeover, playing it every hour on the hour. Following up last year’s hit “I Wish” [featuring T.I.], this latest single is a testament to Cher’s commitment to letting down her barriers and being more vulnerability with her songwriting. In addition, when fans pre-order for the album on March 17th they will get an immediate download of “Sirens”.
“What I love most about my fans is that they aren’t afraid to be vocal when they want new music from me, so I thought why not let them be the ones to leak it,” says Lloyd. “I make music for them so they should be in power.”
Inviting listeners deeper into her world, Lloyd recently wrapped a 4-part series entitled “Pieces of Cher” that will be showcased on www.cherlloyd.com in the weeks preceding the album’s release. The series opens up the doorway her life and allows fans unprecedented access. This is the chance to join Lloyd on her journey like never before.
She also joins good friend Demi Lovato for the Neon Lights arena tour starting March 18 in Kansas, MO. To make the jaunt even more special, she’s participating in MTV’s “Ultimate Fan Experience”, which will give one fan the opportunity to hang with Lloyd, Lovato, and Fifth Harmony at the Nashville gig on March 29.
Turns out Cher Lloyd isn’t late at all. It’s her time.
She has a little more than two months to hype this album... I hope she doesn't flop :(
Would she be more successful if she rode One Direction's coattails ala Little Mix?