The “science” behind the viral news site’s ubiquitous quiz template, however, isn’t as easy to come by.
For instance, how could this happen?
Hannah Horvath is a Marnie? She’s not the first Buzzfeed quiz-taker to get a head-scratching result — Shirley Manson, of Garbage fame, took the site’s “Which 90s Alt-Rock Grrrl Are You?” quiz and learned she was no Shirley Manson.
Aaron Bycoffe, a journalist and web developer who works for the Huffington Post, created a bookmarklet, dubbed BuzzCheat, that may help explain why. BuzzCheat sheds some insight into how Buzzfeed’s quiz results are calculated. It can help you figure out why you belong in California and not New York. Or whether you picked the wrong life philosophy.
Bycoffe explained the bookmarklet in a post on Wednesday, noting that his code “makes certain assumptions based on a small sample of quizzes that might not be true for all of them.” He also points out that more than one combination of answers can yield a particular result. [Rest of article at SRC.]