Torture, floating performers, and Ron Athey -- all this and more were included in the original treatment for Lady Gaga's performance of "Applause" at the 2013 VMAs. Creative development and production company, Dissident -- a company that "converges at the intersecting realms of visual arts, film, music, fashion sport, emerging technology, and international event installation" -- have posted the case study on their website, revealing details from the original outline that MTV Networks turned down. Lady Gaga recently revealed that she wanted look alikes to wear her iconic looks from past music videos on the red carpet, but MTV also refused to let her carry out her vision.
Check out the treatment below along with the original reference images and some rehearsal photos of the final product!
( Concept and Reference Images (lots of 'em)Collapse )
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