OWN’s season two premiere of the Tyler Perry drama “The Haves and the Have Nots” on Tuesday night (Jan. 7 at 9 p.m. ET/PT) delivered record numbers, earning 2.8 million total viewers and becoming the #1 season premiere in OWN history across all key demos. The episode ranked as the highest telecast in series history, posting double-digit growth in W25-54 (up +59%) and total viewers (up +57%) versus the season one premiere (May 28, 2013). It also saw double- digit growth versus the prior season average, up +58% in W25-54 and +53% in total viewers and was up +13% in W25-54 and +7% in total viewers versus the fall finale (September 3, 2013).
The episode was also the #2 telecast in OWN history among W25-54 (2.49 rating, 1.1 million), behind “Oprah’s Next Chapter” with Bobbi Kristina Houston (March 11, 2012), and the #3 telecast in OWN history among total viewers, behind “Oprah’s Next Chapter” with Bobbi Kristina Houston and “Oprah’s Next Chapter” Lance Armstrong Pt. 1 (January 17, 2013).
The budget increase with the production values...