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Facebook 'losing teen users to Snapchat, Twitter to avoid parents'



Older teenagers are leaving Facebook in favor of Twitter and Snapchat, a study has found.


The social network giant has apparently become "uncool" and is "dead and buried" as far as 16 to 18-year-olds in the UK are concerned, according to professor Daniel Miller, who worked on the Europe-wide Global Social Media Impact Study.


"Facebook is not just on the slide - it is basically dead and buried," Miller claimed.

"Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives."

Instead, many teens across Europe are apparently flocking to Twitter, Instagram, Snapchat and WhatsApp in search of privacy from their parents.

"What appears to be the most seminal moment in a young person's decision to leave Facebook was surely that dreaded day your mom sends you a friend request," Miller continued.

Older teens are worried about their parents checking their activity

The fear of parents looking in on their Facebook activity was named the age group's biggest concern ahead of other invasive activity such as information being used for commercial purposes or governmental surveillance.

A total of 80% of teens in the study indicated that they "were not concerned or did not care" if their personal data was available to others.

Many also said it does not matter if rival services are less sophisticated.

Miller added that Facebook "has become the link with older family, or even older siblings who have gone to university".

"It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool any more," he concluded.
Tags: computers and technology, facebook
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