Talk about a fast turn-around: Ylvis released “What Does the Fox Say?” in September, went viral shortly after, inked a book deal with Simon & Schuster in November, and released said book an unheard-of five weeks later. Now, it’s reached the top of the New York Times’ Best Sellers List for Children’s Books.
According to the publisher, the record-breaking sales for children’s publishing have amounted to more than 60,000 units sold in-store in just one week; it’s now in its sixth printing with 300,000 copies in print. The question is, will viral videos continue to be turned into book so quickly? Should we expect the lyrics for goat versions of Taylor Swift songs to also hit shelves soon?