One of the 17 surprise video clips that Beyonce released on Thursday night will look very familiar to Madonna fans.
In the artistic footage for her new song, Haunted, from her fifth album aptly called Beyonce, the 32-year-old singer pays homage to the original Material Girl in more ways than one.
lWith a her hair styled in severe blonde finger waves and wearing a man's tuxedo suit, the Grammy Award winner is reminiscent of Madonna in her highly-sexual Erotica video from 1992.The Music Video was Styled by famed stylists Dagmarette Yen and Bee Akerlend.
With blood red lips and dark eyes, Jay Z's wife struts along with a powerful expression similar to that of Madonna's raunchy alter-ego, Mistress Dita.
The theme of Haunted, however, is more similar to another video creation by the 55-year-old pop icon, Justify My Love.
Just like Madonna in that 1990 hit, Beyonce prowls through different rooms of a mysterious mansion as strange characters fall at her feet.
Along the way, she meets men wearing vest tops and their faces painted stark white with black eyes staring eerily at her as she passes down a corridor. Later she meets strangers in head-to-toe leather and masks, before being surrounded by a troop of lace-clad dancers.
One strange shot shows a man in a colourful robe and leopard print Speedos surrounded by bubbles in a bathtub.
Another room contains a family of four mannequins in a 1960s style kitchen, preparing for a very plastic-looking meal.
Later an almost-naked African-American dances provocatively paints herself with a large brush while Beyonce appears in black and white in a TV screen between her legs.
'My wicked tongue... I'm on to you, I'm on to you, you must be on to me,' sings Blue Ivy's mother to a heavy techno beat.
While the artistic mini-movie to Beyonce's haunting track is clearly inspired by Madonna, it was the Queen of Pop who was mimicking her earlier this year when she was spotted dancing to Crazy In Love at the after party for her world premiere of Madonna: The MDNA Tour movie in New York City in June.
Beyonce released her latest studio effort on iTunes with no promotion or prior warning to her fans, along with a series of compelling clips from her Self-Titled video series.
In an accompanying statement, the 32-year-old entertainer spoke about her decision to create a what she is calling a 'visual album'.
'I see music. It’s more than just what I hear.' she revealed.
'When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.'
Collaborations on the 'exclusive visual album' include appearances from husband Jay Z, former band mates Kelly Rowland and Michelle Williams, Frank Ocean, Pharrell Williams, Justin Timberlake, Drake and even her baby daughter Blue Ivy.
Interestingly, previously leaked tracks Grown Woman and Standing in the Sun did not make the final cut of the album.
More traditional release campaigns recently demonstrated by the likes of Katy Perry, Lady Gaga and Britney Spears see months of hype, single releases and 'buzz' tracks released to radio stations.
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