DiGiorno Pizza live-tweeted the entire broadcast, becoming a surprise star of the night.
NBC's Sound of Music Live has finally been unleashed.
The production, starring Carrie Underwood and True Blood's Stephen Moyer, cost nearly $9 million to produce -- and caused quite the stir on Twitter, inspiring several trending hashtags and a flurry of tweets.
The surprise winner of the night? DiGiorno Pizza, which tweeted a dozen or so pizza-musical mashups, such as "Dough, Ray, Me = Pizza party with me and a guy named Ray. #TheSoundOfMusicLive," and "Can't believe pizza isn't one of her favorite things smh."
Read some of the evening's best tweets below.
HOW DO YOU SOLVE A PROBLEM LIKE MARIA? GIVE HER PIZZA FOR GOODNESS SAKES #TheSoundOfMusicLive— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Still not over pizza getting overlooked in the favorite things song. #TheSoundOfMusicLive— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
The Sound of Music: the feel good family musical of the year about leaving your fiancée to boink the nanny.— Ronan Farrow (@RonanFarrow) December 6, 2013
Nuns are dope so far! Way better than sister act. #SoundofMusic— Echo Kellum (@EchoK) December 6, 2013
Audra McDonald makes everything better #SoundofMusic— Rosie (@Rosie) December 6, 2013
Tonight our culture is divided. those watching the sound of music live and there are those of us who are going to @RiffTrax live— BRIAN MICHAEL BENDIS (@BRIANMBENDIS) December 6, 2013
Stay tuned for the live after show TALKING SOUND.— billy eichner (@billyeichner) December 6, 2013
Are you REALLY gonna take relationship advice from a lady who was a NUN a few weeks ago and now just married your dad? #TheSoundOfMusicLive— Eric Hutchinson (@EricHutchinson) December 6, 2013