Kim Kardashian has six, Mariah Carey has four, Britney Spears has 11 and now Star Trek's own George Takei has got one too.
That's right -- geek icon and social media superstar George Takei joins the growing ranks of celebrities who have their own signature fragrances with the launch of his new cologne, "Eau My."
A play on his Star Trek character Sulu's signature catchphrase -- "Oh my!" -- the unisex fragrance is described as "subtle and charming, with top notes of mandarin zest, Italian bergamot and fresh ozone transitioning to night-blooming jasmine, white freesia petals and grated ginger."
"Set phasers to stunning!" reads the product's description on Amazon.com. "Sensual woods, crystalized amber, soft skin musk, and vetiver will delight you when dry."
Takei announced the launch of his new cologne spray via Facebook, where he has been able to amass more than five million fans with his prolific, witty content and internet savvy.
"Friends, my new fragrance is out and available for pre-order," he posted Sunday evening. "Can you guess the name? No spoilers in the comments!"
Fans jumped at the occasion to flex their wit.
"Old Space?" guessed Corey Krantz. Dana Alan Butler, wrote "Takei Wiff?"
"Well, I'm not sure of the name, but I'll bet it's a scent that doesn't fade after an hour, but Klingons you all day," wrote Jennifer Margaret Pauzuolis-Hoffman.
The product retails for $39.99. It's expected to start shipping Dec. 15 -- just in time for the Trekkies in your life to celebrate Christmas.
Despite the fact that nobody actually owns the cologne yet, Amazon reviewers have already been leaving their opinions of it on the product listing page.
"Finally we can all smell the way a respectable Starfleet Officer should, whether it be fighting against the Romulans, negotiating a peace treaty with the Klingon Empire or meeting the fate of your red-shirted counterparts," wrote Dimestone.
"Are you a run down, shell of a man or lady? Spritz some of uncle George's smelly spray on you and become a unicorn amongst mere wildebeests. I haven't even purchased it and yet I'm oozing the musk of manly men back from working the mines just thinking about it," wrote Big vato.
"The perfect accessory for my son-in-law. It will go perfectly with his Captain Kirk bathrobe or when he slips into a parallel universe where all Cybermen have been devolved into cufflinks that he wears to court when he wants to show just how invincible he is," wrote Tim Alm.
Reaction on Twitter has been a mixture of excitement and disbelief.
ETA: Amazon Link