MTV Ad Sales Up 10% Following Miley Cyrus Appearance




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After several frustrating quarters at MTV Networks, which saw a 6% decline in ad sales this time last year, the original youth cable TV brand reported ad sales increased 10% year-over-year and advertising revenues of $4.86 billion for the quarter.

MTV was boosted by adspend for the upcoming new video game consoles from Sony and Microsoft, and its audience (and pop cultural relevancy) went up after the Miley Cyrus controversy at the Video Music Awards.

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