*Starz has made changes to its Encore pack of channels citing the nation’s evolving demographics and focusing on groups who turn up in numbers within the premium pay TV category.
That translates to shuffling some of its eight Encore-branded channels to target baby boomers, African American and Latino audiences and the company acquiring older TV series to serve them – something rarely done on premium cable, which is traditionally built on movies and original series.
Beginning Dec. 2, 2013, Encore Drama will be replaced by Encore Black, a channel catering to the African-American community, traditionally over-indexed on premium channel viewership.
The channel’s programming lineup will include “Martin Lawrence’s 1st Amendment Stand Up” and off-network series “What’s Happening!!,” “Diff’rent Strokes,” “227,” and “Amen.”
The December launch will spotlight actor Samuel L. Jackson with films such as “Unbreakable,” “Losing Isaiah,” “Freedomland” and “One Eight Seven.”