Kanye West's popularity has dropped by a staggering 66% in the time he has been dating Kim Kardashian, new figures have revealed.
The 36-yearold Grammy-award winner has lost a huge amount of fans since he became romantically involved with Kim, 33, with whom he now has a baby daughter.
According to Q Scores, a US website which is regarded as a realistic measure of popularity and likeability, Kanye originally had a high score of 17 among women aged between 18 and 49 before he and Kim began dating in April 2011.
But since his romance with Kim, Kanye's score - which was a 19 among men aged 18-34 at its highest - has now dropped to a lowly 3 in the women 18-49 category.
The results are also even more shocking when it's taken into account that an average hip hop artist should have a score of between 12 and 18, while a regular male celebrity should score between 14 and 19.
It is believed that Kanye's romance with Kim, as well as his various public clashes with the paparazzi and fellow celebrities, have contributed to his fall in popularity.
Henry Schafer, Executive Vice President of the Q Scores Company, told RadarOnline.com: 'Kanye has had a significant drop among women. It’s surprising.' (op: in what world is this surprising?)
In addition to Kanye's drop in popularity, his fiancée Kim and her mother Kris Jenner have also seen her popularity plummet by over 50% in the last two years.
While mother-of-one Kim dropped from a score of 9 in 2011 to a 4 in September 2012, Kris has gone from a 12 in 2011 to a tiny 4 today.
The scores are in sharp contrasts to reports earlier this month that Kanye is keen for he and Kim to become the most powerful A-list couple in the world.
A source told RadarOnline.com: 'Kanye has emphatically told Kim that he believes they're going to be the biggest power couple on the planet.
'He genuinely thinks they will be more popular than his close friends, Jay Z and Beyonce.'