This winter you will really be able to smell like Jay Z, and I’m guessing he doesn’t smell like money. Coming off the Barney’s controversy (Barney’s CEO Apologizes to Jay Z), Hov has announced that his very first cologne will be a part of his collection with the upscale retailer. The fragrance will come in gold packaging and the name was reportedly selected by Jay out of more than 3,200 options. They also have offered a breakdown of the scent:
Top: “The brightness of Sicilian Bergamot and ginger warmed with Cardamom.”
Mid: “Masculine vetiver and teak wood mingle with the spice of pink pepper.”
Base: “Rich amber and sensual myrrh are smoothed with bourbon vanilla.”
Check out another photo from Hov’s cologne campaign after the jump…
WWD reports that there will be a big push to make it known that this is the new new fragrance that you must cop to get the ladies knocking on your door. After being rolled out at Barneys, the distribution will follow in other big name retailers. The most interesting part of the media blitz will be a Macy’s window display, which will feature “an image of Jay Z, morphing into gold neck chain.“ We already know that’s going to get a couple minds blown.