Whether the fast food chain is confused about their corporate identity, or trying to stir things up is unclear, but one thing is for sure, Burger King is now Fries King. With the launch of a “French Fry Burger” and their new crinkle-cut fries that feature 40% less fat and 30% fewer calories, the company is pretty serious about potatoes.
While the aim might be to inspire confidence in their new french fry offerings, the brand has actually created a lot of confusion amongst their fans. Reactions to the company’s 32-photo Facebook album range from confusion all the way through to anger, many of whom want the company to revert back to their “well known family name.”
Part of the change involves the “satisfries” campaign by Mother New York which kicked off with a teaser using #WTFF (What The French Fry) on unbranded, 8 foot fry pods installed in high traffic areas in New York City, Los Angeles and Chicago.
*lame attempt of viral marketing