Jay. (jonesingjay) wrote in ohnotheydidnt,
Jay.
jonesingjay
ohnotheydidnt

George Harrison resurrected for GAP ad



Behind the scenes





Billy Joel’s Grammy-winning song “Just The Way You Are” was famously written for his first wife Elizabeth Weber—a woman he divorced five years later. Joel semi-retired the tune because of that, but it’s about to get a resurrection to sell some jeans.

For a brand like ours, built on the ‘generation gap,’ it seemed really rich,” Seth Farbman, Gap’s Chief Marketing Officer, told Ad Age. “We’ve been spending a lot of time really looking at what an iconic brand does and how it acts. … And, as we often do, we were looking backwards, in order to go forwards.”Tonight will mark the premiere of a new series of TV spots from the Gap that feature the children of legendary musicians—Alexa Ray Joel and Dhani Harrison, son of Beatle George—re-interpreting their dads’ classic tracks. Joel (whose mother is Christie Brinkley) will be tackling “Just the Way You Are,” while Harrison will be performing “For You Blue,” a track from the Beatles’ Let It Be written by George Harrison.

The spots are scheduled to air during a season premieres (which begin in earnest tonight and will continue over the next few weeks—check out EW’s Fall TV Preview, on stands now, for more) as well as during NFL games.

Source

Tags: beatles, british celebrities, music / musician
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