It's a high street retailer that has grown a celebrity following over the years, so it's no surprise to see so many VIPs on the front row of Topshop Unique's London Fashion Week show.
Collaborator and best friend of Sir Phillip Green, Kate Moss was present, front and centre, sat between the fashion mogul and his son Brandon, with Anna Wintour's sartorial presence felt one seat along.
But the young hot things of TV, film and music were also taking in the spring/summer 2014 offerings from Topshop's capsule premium range, with Daisy Lowe and Samantha Barks hugging and giggling while they watched Cara Delevingne and Jourdan Dunn strut their way down the runway at Regent's University on Sunday.
Anna Wintour's attendance certainly proved that Topshop is a fashionable force to be reckoned with, and will no doubt be gracing the glossy pages of U.S. Vogue.
From behind her trademark sunglasses she took in the new season garments, while a few seats down from her, Pixie Geldof captured the models on her phone, saving the images so she could decide which items she would have to add to her wardrobe.
But the model may not have had a chance to get back to her own closet, as she was wearing the same blue turn-up trousers she wore at the W Magazine dinner hosted by Cara Delevingne the night before.
Still she looked fresh-faced with a flash of red lipstick to colour her smile while chatting to Ellie Goulding, who has been attending the majority of shows this LFW season, having attended the PPQ and House Of Holland runways in stylish fashion.
Providing a cheerful scene were Daisy Lowe and Samantha Barks, who like school girls reuniting after a long summer, smiled and chatted as the models walked down the runway.
Tweeting after the show, the Les Miserablés star wrote: 'Had so much fun with my soulmate @daisylowe at the @Topshop #Unique #ss14 show! Amazing venue very cool show!! :) xxx'.
Suki Waterhouse, who hasn't yet walked in any of this season's shows, was sat on the front row.
Skins star Kaya Scodelario made for a colourful guest, wearing a vibrant jungle print dress with tan Chelsea boots, clearly still clinging on to summer.
FrostFrench designer Sadie Frost made a sophisticated show in a checked trouser suit, adding to the glamour.
And what better way to prove your the hippest fashion show in town than with a visit from the hippest band on the scene.
Haim - made up of sisters Este, Danielle and Alana - brought their LA cool vibe to the Topshop Unique show, no doubt an exciting moment for Alana, the baby of the group, who hopes one day to be a resident of London town.
She tweeted after the show: 'The clothes were great but the best part of the topshop fashion show was running into the SEXAY @charli_xcx'.
Hayley Atwell took time away from Trafalgar Studios - where she is starring in The Pride - to enjoy the fashionable offerings on the London Fashion Week calendar. She arrived in towering black lace up boots and a satin lingerie-style pair of shorts with a loose black top, floppy hat and bundles of gold jewellery.
She's the darling of the runway, and looks nothing short of ethereal as she glides down the world's hottest catwalks for the fashion world's hottest designers.
But Cara Delevingne made sure to hastily ditch her prim and proper look in favour of a punk princess ensemble as she left the Mulberry spring/summer 2014 London Fashion Week show on Sunday.
While the 21-year-old supermodel looked the absolute epitome of ladylike chic as she rocked the runway for the iconic British brand, she made sure to revert to her own signature style as she headed out and about in the capital to do the rounds of her home Fashion Week.
Leaving Mulberry's pretty prints and delicate tailoring on the catwalk, the British model of the moment instead vamped up her tomboy look with a pair of skintight leather trousers, while flashing a hint of her toned midriff in a cropped printed vest.
The aristocratic beauty completed her sporty look with a monochrome yin and yang print bomber jacket, and ditched her vertiginous heels in favour of high-top trainers.
Cara completed her laid-back look with a pair of oversized shades, while wearing her honey blonde locks flowing loosely around her shoulders.
The star was certainly watched by the great and good of the fashion world as she took to the Mulberry catwalk, with Vogue's editor-in-chief, Anna Wintour, sitting pride of place in the front row.
Also enjoying top seats at the event were the likes of BAFTA-winning actress Juno Temple and TV presenter Alexa Chung, who is a close friend of Cara's.
And although the young model has already become a well-established part of fashion weeks across the globe, it would appear Cara's love affair with the catwalk is coming to an end if her recent comments are anything to go by.
Hinting at the fact that success can take its toll, Cara, who walked in around 50 shows for the autumn/winter shows in February earlier this year, branded fashion week 'horrible'.
In an interview with Industrie magazine, the model confessed: 'Fashion Week is horrible.'
However, she quickly explained: 'I mean it isn't horrible really, it's amazing. But having to work that much every day is.
'What I find hard is having to deal with all the people and all the c**p. It's when the press and fans are following me most, and it's when I work the hardest, so it's kind of like, f**k.'
Last month. Cara hinted she may quit the fashion industry altogether because her psoriasis worsens when she is stressed.
The 21-year-old told how Croydon clotheshorse Kate Moss encouraged her to seek medical advice after spotting her condition at Paris Fashion Week in March.
The stress-induced skin condition, which causes unsightly red sores, had flared up while they were working together.