Subtlety and self-restraint have never been his strong points.
But king of crass, Scott Disick has outdone himself this time - posting a picture of a toilet roll of cash on his Instagram account.
And while some may call it toilet humour, others will say he has plummeted the depths of bad taste.
Thirty year-old Scott, who found fame as the long term partner of Kardashian sister Kourtney, published a series of pictures on Friday.
The entrepreneur clearly had nothing better to do with his time than pose with some of his estimated $12 million fortune.
In one grainy photo he grabs a fistful of bills and holds them to his ear as if they are a cell phone.
In another shot, the flashy father-of-two piles up money, expensive watches and diamond encrusted jewellery.
Others show bags filled with thousands of dollars.
The self-proclaimed Lord Disick has always known money - his family come from a line of wealthy real estate developers.
But he never seems to tire of reminding everyone just how rich he is.
His collection of expensive cars being his biggest indulgence.
Scott is the proud owner of both a white and a yellow convertible Rolls Royce, a Lamborghini Murcielago and chrome Audi R8 amongst others.