pigeon_poop (pigeon_poop) wrote in ohnotheydidnt,
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ohnotheydidnt

The Death Of The Video Vixen: Where The Ladies At?


Remember when video vixens dominated music television? At the turn of the century (not that long ago, people), they sashayed across screens in slow motion and skimpy attire for the sole purpose of showcasing their striking faces and audacious curves. Within hip-hop circles, they were treated like the grandest of stars. Many were addressed by first and surname (Melyssa Ford), some by first only (Ki Toy), others simply by nickname (Buffie The Body).

For their extraordinary assets, video models were awarded the glamorous life. They were flown to exotic locales, put up in five-star hotels and paid handsomely to enhance the sexy of a rapper or singer. Those brief seconds of screen time led to lucrative off-camera paper and publicity. Landing the coveted cover of men’s magazines like King and Smooth—or the inside of golden publication Maxim—brought “Baddest Chick” status, while party appearances brought in impressive dividends. Most appealing was the opportunity to transition their career from MTV to Hollywood.

For some, the hustle paid off. Melyssa Ford moved from a model on BET to a BET host to acting roles on TV (Entourage) and film (Think Like a Man). Liris Crosse (Jay-Z’s “Do It Again”) appeared on Law & Order: SVU and in The Best Man. Tae Heckard (Busta Rhymes and Mariah Carey’s “I Know What You Want”) turned heads on BET’s The Game. Albeit, the accomplishments of even the most transcendent models were few and far between.

Then the recession hit and video budgets were slashed, allowing thirstier women to do more for less pay, ultimately saturating the market. So popular vixens that once demanded five figures for a day’s work were suddenly being offered hundreds, or worse, disregarded for a never-seen-before PYT. To paraphrase Chris Rock, the only thing better than a nice ass is a newer nice ass.
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Tags: music / musician (rap and hip-hop), music video, sexism
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