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The Alcohol Brands That Get the Most Play in Hip-Hop, Pop and Country Music


“They try to shut us down, so buy another round” croons hip-hop-cum-pop star B.o.B in his Gold-certified single, “We Still in this B****.” But another round of what, precisely? According to a new study, it’s probably a round of Patron tequila, Hennessy cognac, Grey Goose vodka or Jack Daniel’s whiskey — brands that have become synonymous — just like Lamborghinis, G5′s and Gucci bandanas — with the glamorous lives of the artists at the top of the charts.

Researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health examined the songs listed on Billboard Magazine’s most popular song lists from 2009-2011. Sorting them into four genres — urban, rock, pop and country — they analyzed the lyrics to more than 700 chart-topping songs.

Not surprisingly, 167 (23%) mentioned alcohol, and 46 of them even referenced a specific brand of liquor. Half of these “shout-outs” dropped Patron, Hennessy, Grey Goose and Jack Daniel’s by name.

In rap, hip-hop and R&B music, nearly 38% of the tracks mentioned alcohol in some way; 21.8% of country songs and 14.9% of pop hits also explicitly referred to alcohol in their lyrics. Most common were references to tequila, vodka, cognac and champagne in hip-hop, rap and R&B, whereas country and pop music seemed to prefer whiskey and beer. Interestingly, researchers found no references to alcohol in the rock music at the top of the charts.

The 2009 hit track Shots, by electronic/dance group LMFAO, could be considered the perfect storm, referencing alcohol (by brand or otherwise) 89 times in 4 minutes, 14 seconds — that’s one reference for every 2.85 seconds of music.
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what u drunkasses sippin' on tonight (if you're going out or staying in)? or preferred beverage?
Tags: music / musician (country), music / musician (pop), music / musician (rap and hip-hop)
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