the thousand names of god (judgmental) wrote in ohnotheydidnt,
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Designer Fashion Transformed Into Grotesque Consumerism Critique



The artwork Andrea Hasler if nothing else is a critique of consumerism. Her Burdens of Excess series resemble the strange blend of designer fashion and a slaughterhouse. Fleshy blobs bulge between straps and buttons nearly turning the high fashion accessories into bizarre creatures. Zippers and stitching even begin to seem like biological features. Still, our “natural” biological sides as human is a jarring contrast to ideas as contrived as fashion, luxury, even money.

The press release from her recent show at Gusford Gallery in Los Angeles states:

“Hasler’s work focuses on constructions of identity and collective desires, and is characterized by a tension between attraction and repulsion. The works in the Desire series, in particular, focus on the obsession of projections of affluence and glamor. Reworking designer bags, shoes, and accessories into organ-resemblant sculptures, Hasler’s works engage with the psychological aspects of consumerism, blurring the lines between what you are and what you must have.

Through the transformation of GUSFORD’s Melrose Avenue gallery space into an indulgent, glamorous shop, Hasler’s installation embodies the epitome of luxurious excess, and looks to a dystopic future, where branded organs may one day be the ultimate fashion accessory.”

Watch a video of her installation at Gusford Gallery as well as a short interview with the artist after the jump.

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Tags: fashion, toys / memorabilia / collectibles
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