It's hard enough to make a hit song without wondering whether it'll end up on the front of a hot sauce packet. But Drake can't pretend he doesn't know that's a possibility. The 26-year-old rapper/singer born Aubrey Graham has a knack for writing songs whose lyrics turn up in unlikely places, from Twitter hashtags to the "funny-quote-goes-here" space on Taco Bell's Border Sauce. (For evidence of the latter, see Drake's Instagram, username Champagnepapi.)
Since he first popularized the millennial proverb and Oxford English Dictionary word of the year candidate YOLO (You Only Live Once) on the song "The Motto" two years ago, Drake has gone from being the hope of a new generation of rappers to the poet laureate of a new generation of adults. The phrase "started from the bottom" isn't just the name of his 2013 Billboard Hot 100 top 10 single: It's shorthand for denoting triumph despite inauspicious beginnings. "No New Friends" (featuring Rick Ross and Lil Wayne), the spiritual successor to "Started From the Bottom," is more than a club banger-the saying itself is repellent for poseurs.
"I'll be out trying to get a sandwich or something and the guy will say to me, 'I'd give you a free drink with that, but you know, no new friends,'" Drake says with a laugh. "I swear I'm not sitting around going, 'What's the new meme going to be?' But I do spend a lot of time when I'm writing, especially lately, trying to make something for people to live by. I'm trying to make anthems that are empowering to people, to find phrases that I haven't heard before. I'm not just going to sit here and be like, 'Fuckin' bitches, getting money!'"
As he approaches his feverishly anticipated third major-label album, "Nothing Was the Same" (arriving Sept. 24), Drake's ability to affect culture is at an all-time high. He's sold 4.5 million albums since his 2010 debut, "Thank Me Later," according to Nielsen SoundScan, and has appeared as a lead or featured artist in the top 10 of the Hot 100 a dozen times. With 10 No. 1s to his name, he's topped Billboard's Hot R&B/Hip-Hop Songs chart more than any artist in history, besting even his mentor and "Nothing Was the Same" sparring partner Jay Z. At this year's Grammys he won best rap album for 2011 sophomore effort Take Care, beating out elder statesmen like Nas, Rick Ross and the Roots.
That inner peace has so far held up against external stressors. Drake says he's made it a habit to ignore all commentary about him online, positive or negative. On any of the numerous occasions when another rapper tries to goad him into a public contest, he's trying to let it roll off his shoulders. After hearing West Coast peer Kendrick Lamar's instantly incendiary verse on Big Sean's recent single "Control," in which Lamar goes for the jugular of every rapper he deems a threat, including Drake, the latter says he "went about my day, went and got dinner and kept it moving."
"I didn't really have anything to say about it," Drake says of the verse, which has so far inspired responses from A$AP Rocky, Joey Bada$$, former Los Angeles Lakers coach Phil Jackson and too many others to count. "It just sounded like an ambitious thought to me. That's all it was. I know good and well that Kendrick's not murdering me, at all, in any platform. So when that day presents itself, I guess we can revisit the topic."
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