The music world was abuzz about the very INNOVATIVE and fun lyric video for Katy Perry's new single ROAR today ..... Katy stopped by Fresh 102.7's "Jim and Kim Morning Show" to discuss the idea behind the video ......
“Before the official video comes out,” Katy explained, “you usually do a lyric video. And a lot of times those aren’t a special as the regular videos and mind you the video that’s coming for ‘Roar’ is gonna be so fantastic, I’m very excited about it. But the one that I just put out today is a lyric video so you can learn the lyrics. And it’s very cute… It has emojis in it – because we use those!”
Katy admits, “all those people that are in the lyric video… we have a group called ‘Mom’s Home,’ it’s some strange thing you can do on this application called What’s App – you can make your own little groups and you could just keep talking, all of you, at the same time. I actually used my real friends names – I think they’re all waking up going ‘what are all these replies on Twitter about?!”
MORE at the source http://fresh1027.cbslocal.com/2013/08/10/katy-perry-lets-loose-a-roar/