Emily (d00ditsemily) wrote in ohnotheydidnt,
Emily
d00ditsemily
ohnotheydidnt

Lionsgate CMO Talks ‘Catching Fire’ Marketing, Shares New Peeta Portrait



Tim Palen may be a name you recognize: He’s Lionsgate’s chief marketing officer, and has been quoted and discussed in tons of media articles around The Hunger Games successful marketing strategy. He was the person behind the decision not to show any arena scenes in promotional material, and Suzanne Collins called his work “so exceptionally good.” (Luckily, Tim retained his job through the Summit/Lionsgate merger.)

A new interview with Tim focuses on his successful career, including his work on The Hunger Games franchise (and this great new portrait of Peeta from Catching Fire, similar to his Capitol Portrait!).

Interview behind the cutCollapse )

source

still not over seeing ONTD salivate over J.Hutch's diq last night
Tags: interview, josh hutcherson, the hunger games
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